Welcome to my Creative Consultancy
As an experienced Audience Development Consultant, I’m passionate about helping theatres and venues cultivate audiences that truly reflect the vibrant communities they serve.
My mission is to bridge the gap between artistic institutions and their local communities, ensuring that everyone feels a sense of belonging and ownership within these vital cultural spaces.
Representation really does matter and it’s not just a slogan!
Experience
For four years, I’ve had the privilege of working closely with the Wolverhampton Grand Theatre, developing and implementing strategies that have significantly diversified their audiences and issued the BAC Audience development Impact Report detailing the benefits and challenges to support further growth.
As their audience development consultant I have led their Black African Caribbean ambassador programme. This is a programme rooted in the belief that theatre should be a place where everyone sees themselves reflected, heard, celebrated and welcomed not just occasionally but consistently.
Through this programme we’ve not just brought more diverse audiences through the doors, we have flipped the script on what British Theatre can be; inclusive, vibrant and reflective of the world outside the theatre’s walls.
Click below to find out more about my role as part of the Grand Theatre Ambassadors.
"Our industry has to change – if we are going to truly represent multicultural Britain in the 21st century; we must, as Hamlet instructed the player king, 'hold, as twere, the mirror up to nature.' Because it hurts to be excluded."
- Sir Lenny Henry
My expertise has also been sought by other West Midlands institutions, and community organisations including Birmingham Rep, Birmingham Hippodrome, and Gazebo Theatre where I’ve provided tailored support to enhance their audience reach and inclusivity.
Beyond audience development, my work extends across the regions and Nations as a dedicated Creative Consultant.
I collaborate with a diverse range of organisations – from community groups to established theatres and creative institutions – to shape their strategic and creative planning.
My approach is hands-on and collaborative, empowering organisations to develop innovative solutions that resonate with their unique goals and aspirations.